The 11 Cities With The Most Opportunity Right Now

The 11 Cities With The Most Opportunity Right Now

      PricewaterhouseCoopers (PwC) has a comprehensive new ranking of 30 cities in the world that offer the widest opportunities for businesses and the people who live there. PwC’s sixth edition of its “Cities of Opportunity” report examined intellectual capital and innovation; technology readiness; how accessible a city is to the rest of the […]

Generating Data on What Customers Really Want

Generating Data on What Customers Really Want

    At a fundamental level, the decisions managers make about revenue and profits fall into two categories—those related to growth and those related to cost reduction. Both types are meant to increase margins. But how data are used in each decision-making process is completely different. Cost reduction data are precise. Firms know their cost […]